About US

Paarcha was initially a labor of love. Our focus was on crafting clothing for our close-knit community, which included family, friends and colleagues. Over time, we naturally evolved to meet the demands of the dynamic media industry, culminating in the launch of Paarcha as a full-fledged brand.

Our unwavering mission is to consistently provide top-tier products to our cherished clients at prices that are accessible to all. Every shirt and product we offer is meticulously conceived, thoughtfully designed, and impeccably crafted, ensuring a premium experience for our customers.  We try to ensure that our rich culture and heritage shines through in every article of clothing we design, while meeting the needs of the modern woman.

We believe that while culture evolves, and attitudes change, values remain constant.  We are committed to staying in step with shifting preferences, while remaining true to our goal of staying true to ourselves, and serving the needs of our customers.